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Alex Hanley • 31 March 2023

Challenges and Opportunities in the Irish Commercial Real Estate Industry: Navigating the Hybrid Work Model

According to a recent survey by Savills, a leading real estate services provider, the pandemic has accelerated the trend towards remote work, with 94% of employees in Ireland having worked from home at some point in the last year. This shift has led to a decrease in demand for traditional office space, with many companies opting for more flexible solutions that cater to a hybrid work model.


As a result, providers of office space are facing several challenges, including reduced occupancy rates, increased competition, and a need to adapt their services to meet the changing needs of tenants.


One of the main difficulties faced by providers of office space is reduced occupancy rates. With more employees working from home, companies are downsizing their physical office space, leading to a decline in demand for traditional office space. According to a report by JLL, the vacancy rate for Dublin's office market rose from 4.3% in Q1 2020 to 6.2% in Q1 2021, with the city center being the hardest hit.


Another challenge faced by providers of office space is increased competition. With the rise of co-working spaces and flexible offices, traditional office providers are facing stiff competition from more agile and innovative competitors. According to a report by Cushman & Wakefield, the flexible office market in Dublin grew by 31% in 2020, with 18 new centers opening in the city.


To address these challenges, providers of office space are adapting their services to meet the changing needs of tenants. Many are offering more flexible lease terms, providing more amenities such as on-site gyms and childcare facilities, and investing in technology to create a more seamless and efficient working environment.


The shift towards a hybrid work model is presenting several challenges for providers of office space in Ireland. However, by adapting their services and offering more flexible solutions, they can continue to attract and retain tenants in this changing market. As they say in the industry, adapt or become as obsolete as a fax machine in a world of smartphones.



Reduced Occupancy Rates:


As companies adopt more hybrid working models, they are downsizing their physical office spaces and reducing their need for traditional office space. This has resulted in reduced occupancy rates for office providers. According to a report by CBRE, office take-up in Dublin fell by 48% in 2020, with the market experiencing the lowest level of activity in a decade. However, it's important to note that some areas have been less affected than others. For example, suburban office locations have seen less of a decline in demand than city center locations.


According to a report by JLL, Dublin's office vacancy rate increased to 13.6% in Q2 2021, up from 6.7% a year earlier. This is the highest vacancy rate seen in Dublin since 2013. The report also states that the rise in vacancy rates has been particularly pronounced in the city center, where occupancy rates have fallen to 77%, compared to 93% in 2019. This is due in large part to the increase in remote working, as businesses no longer require as much physical office space to accommodate their employees.


Furthermore, a survey conducted by the Irish business association Ibec found that over 75% of businesses surveyed expected their employees to work remotely for at least one day per week post-pandemic. This trend towards remote work is expected to continue, as many employees have reported a preference for hybrid work models that allow for a balance of in-person and remote work.


In addition to reduced occupancy rates, the shift towards hybrid work models has also resulted in a shift in demand for office space. As businesses require less physical space, they are looking for more flexible lease terms and amenities that cater to a hybrid work model. This has led to an increase in demand for flexible office spaces, which offer shorter lease terms and a range of amenities that cater to the needs of remote workers.


Let's look at this in more detail:


  1. Reduced Occupancy Rates: With the rise of hybrid work models, businesses are no longer requiring as much physical office space to accommodate their employees. This has resulted in reduced occupancy rates for traditional office spaces in Ireland. According to the report by JLL, Dublin's office vacancy rate increased to 13.6% in Q2 2021, up from 6.7% a year earlier. This is a significant increase in vacancy rates and the highest seen in Dublin since 2013.
  2. Shift in Demand: As businesses require less physical space, they are looking for more flexible lease terms and amenities that cater to a hybrid work model. This has resulted in a shift in demand towards flexible office spaces. According to a report by Savills, flexible office space operators in Dublin signed 56,000 square meters of new leases in 2020, up from 42,000 square meters in 2019. This is a clear indication of the growing demand for flexible office spaces in Ireland.
  3. Impact on Traditional Office Spaces: With reduced occupancy rates and a shift in demand towards flexible office spaces, traditional office spaces in Ireland are facing significant challenges. In order to remain competitive, traditional office space providers are having to adapt to the changing market conditions. This includes offering more flexible lease terms and amenities that cater to the needs of remote workers.
  4. Opportunities for Flexible Office Space Providers: The rise of hybrid work models presents significant opportunities for flexible office space providers in Ireland. As businesses require more flexible lease terms and amenities that cater to the needs of remote workers, flexible office space providers are well-positioned to meet this demand. This is reflected in the growing demand for flexible office spaces in Ireland.



Increased Competition:


Flexible and co-working office providers have become increasingly popular as they cater to the changing needs of tenants. They offer more flexibility in lease terms and provide a range of amenities that traditional office providers may not have. For example, WeWork, a flexible office provider, recently opened its largest Irish location in Dublin, offering 5,000 desks across 10 floors in the city center. Traditional office providers are recognizing the need to adapt and are starting to offer more flexible solutions to compete with these new players.


These spaces offer a range of benefits that traditional office spaces do not, such as greater flexibility in lease terms, more communal areas, and often include additional amenities such as on-site cafes, gyms, and social events.


As a result of the increased demand for flexible office spaces, the traditional office market in Ireland is facing increased competition. According to a report by JLL, flexible office space now accounts for approximately 8% of the Dublin office market, and this figure is expected to rise.


One of the key advantages that flexible office spaces have over traditional office spaces is their ability to offer shorter lease terms. This allows companies to be more agile and adapt quickly to changing market conditions. For example, if a company needs to expand its workforce quickly, it can simply rent additional desks or office space in a flexible workspace, rather than having to go through a lengthy leasing process to secure additional office space.


Flexible office spaces also offer greater flexibility in terms of space requirements. Traditional office spaces often require a fixed amount of space, regardless of how many employees are present at any given time. This can result in wasted space and increased costs. Flexible office spaces, on the other hand, allow companies to rent only the amount of space they need, and can quickly adjust their space requirements as needed.


Another advantage of flexible office spaces is their ability to offer a range of amenities and services. This can include on-site cafes, gyms, and social events, as well as IT support, printing and copying facilities, and meeting rooms. These services can help to increase productivity and reduce stress for employees, while also making the workspace more attractive to potential tenants.


Flexible office spaces are presenting increased competition for traditional office providers in Ireland. With their ability to offer shorter lease terms, greater flexibility in space requirements, and a range of amenities and services, flexible office spaces are becoming increasingly popular with companies of all sizes. Traditional office providers will need to adapt to these changing market conditions by offering more flexible solutions and amenities to remain competitive in the market.


On the other hand, while flexible office spaces have become increasingly popular in recent years, traditional office spaces still have several advantages that make them attractive to some businesses. Here are some advantages of traditional office spaces:


  1. Greater control over branding and customization: With traditional office spaces, businesses have greater control over the design and layout of their office. This means they can fully customize their space to reflect their brand and culture. In contrast, flexible office spaces often have pre-designed layouts and designs that may not align with a business's specific needs or aesthetic.
  2. Privacy and security: Traditional office spaces typically offer greater privacy and security compared to flexible office spaces, as businesses have their own dedicated space that is not shared with other companies or individuals. This can be important for businesses that handle sensitive information or require a secure environment.
  3. Cost savings for larger businesses: While flexible office spaces can be cost-effective for small and medium-sized businesses, larger businesses may find that traditional office spaces offer cost savings over the long term. This is because traditional office spaces typically offer lower cost per square foot and can be more cost-effective for businesses with larger space requirements.
  4. Greater sense of ownership and control: With traditional office spaces, businesses have a greater sense of ownership and control over their space. This can be important for businesses that require a strong sense of identity and autonomy, and that do not want to be tied to the terms and conditions of a flexible office space provider.



Adapting to Meet Changing Needs:


As the shift towards hybrid work models continues to impact the Irish commercial real estate industry, office providers are having to adapt to meet the changing needs of companies. Here are some ways in which office providers are adapting:


  1. Offering More Flexible Lease Terms: In response to the growing demand for flexible work arrangements, office providers are offering more flexible lease terms to accommodate the needs of companies. This includes shorter lease terms, the ability to scale up or down as needed, and the option to rent smaller office spaces on a more ad hoc basis. For example, IWG (formerly Regus) offers companies the ability to rent office space on a pay-as-you-go basis, allowing them to only pay for the space they need when they need it.
  2. Catering to the Needs of Remote Workers: With more employees working remotely, office providers are offering amenities that cater to the needs of remote workers. This includes high-speed internet, video conferencing facilities, and coworking spaces. Some office providers, such as WeWork, have even launched their own online platforms that allow remote workers to access their office spaces from anywhere in the world.
  3. Redesigning Office Spaces: To remain competitive, office providers are redesigning their office spaces to make them more appealing to companies that require less physical space. This includes offering more open-plan layouts, shared amenities, and communal spaces. For example, some office providers are now offering shared kitchens and lounge areas that can be used by multiple tenants.
  4. Focusing on Sustainability: With sustainability becoming an increasingly important consideration for companies, office providers are focusing on creating more sustainable office spaces. This includes energy-efficient lighting and heating systems, green roofs, and bike storage facilities. For example, the office provider Hibernia REIT has a strong focus on sustainability and has achieved a BREEAM rating of 'Excellent' for its properties.
  5. Embracing Technology: To remain competitive, office providers are embracing technology to make their office spaces more appealing to companies. This includes offering smart building technology that allows companies to control their office space remotely. Some office providers are also using technology to create a more seamless experience for tenants, such as offering online booking systems for meeting rooms and office space.


By offering more flexible lease terms, catering to the needs of remote workers, redesigning office spaces, focusing on sustainability, and embracing technology, office providers are well-positioned to meet the evolving needs of their tenants in the face of the shift towards hybrid work models.



After all the data and analysis, it's clear that the Irish commercial property industry is facing a significant shakeup due to the rise of hybrid work models. While it's true that office providers are facing increased competition from flexible office spaces, it's not all doom and gloom. The industry has shown remarkable resilience and adaptability in the face of these challenges.


By offering more flexible lease terms, catering to the needs of remote workers, redesigning office spaces, focusing on sustainability, and embracing technology, office providers are finding new and innovative ways to meet the changing needs of their tenants.

As the great Irish poet W.B. Yeats once said, "In dreams begins responsibility." The Irish commercial property industry has a responsibility to dream big and adapt to the evolving needs of companies. By doing so, they can turn the challenges presented by the shift towards hybrid work models into opportunities for growth and success.


So let's raise a glass to the future of the Irish commercial property industry, as they navigate this brave new world with the determination and creativity of the Irish spirit. Bonus points if you're reading this in a café or bar somewhere!


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